Customer Engagement
An internal resource hub with ready-made marketing materials
User group:
GXO business development professionals
Why we built this:
Business development professionals frequently request bespoke marketing materials to share with potential customers.
My role:
UX and web development (Elementor/Wordpress)
Research methodologies:
• User survey
Features:
• Downloadable marketing materials
• “Get help” forms for additional support
• Landing pages for customer events
• Online RSVP forms
The results:
~20% reduction in ad hoc requests for marketing materials