GXO Escort™
An interactive experience that guides users through every facet of GXO’s business
User groups:
Business development leaders and potential customers
Use case:
Trade shows and customer events
Why we built this:
Newly onboarded business development professionals in the organization reported feeling unequipped to answer questions from potential customers regarding the services that GXO offers.
Research methodologies:
• User interviews with business development professionals
• Customer journey mapping
• Usability testing with 4 individuals
The results:
We introduced GXO Escort™ at Manifest 2025 as part of a new event booth. Standing beside the seating area of the booth, it enabled business development professionals to walk potential customers through GXO’s background, industries, services, and case studies. Users reported feeling more prepared to speak with customers and answer their questions.