GXO Website
Iterating to improve SEO and brand awareness
User groups:
GXO customers and employees
Business pain points:
• Low SEO score and low rate of engagement
• Lack of brand awareness (“What does GXO do?”)
Research methodologies:
• Competitive analysis (conducted by third party)
• User surveys (conducted by third party)
My role:
• Wireframing and prototyping
• Testing with development and providing iteration as needed
GXO Design System
Expanded design system and component library for digital products
Next steps: Aerospace & Defense
Research for the Aerospace & Defense landing page and case study child pages
User groups:
Aerospace & defense customers
Research methodologies:
• Competitive and SWOT analyses
• Heuristic evaluation of current A&D landing page
• CXR (customer experience interviews)
• Industry research
• Site visits + interviews with site leadership
My role:
UX research, wireframing and prototyping of case study child pages