Sadie Yoon is a Chinese-American jewelry designer. Her work is inspired by nature, featuring organic shapes and crafted by hand using precious metals and gemstones, which are ethically sourced.

For the Sadie Yoon brand, we chose a minimalist color palette of soft mauve, deep brown, and creamy taupe. A curvaceous and bold serif wordmark reflects Sadie’s personal motto: to make the women who wear her jewelry feel powerful and beautiful.